Web 2.0 can be a valuable business tool. I will explain how you can make use of it to help your business. I will give an example where a company make use of Web 2.0 in their customer support.
Typically customer support spend 70% of their time solving customer elementary issues. The interesting thing is that 70% of these customers faced similar problems. Using traditional email and telephones calls may not as effective; it is a one to one mode. FAQ on the website takes time to edit and posted on the web.
The strategy is having a team of "champion" bloggers to run a cluster of blogs. These contributors mission is to answer questions posed by users. Other users can also take part by contributing their answers. The advantage is that users with similar problem can get the solutions from the blogs. Also these champion bloggers can also blog about their experiences.
Companies can rewards these champion bloggers (those not employed by the company) by giving them discounts to use their services or products. The key is to retain these contributors by giving them recognition.
I stumbled a site call www.scienceblogs.com. Most of the contents are contributed by their champion bloggers who are knowledge experts in their own rights. To retain them is to give them the recognition. This give them the elite status, it's part of social behaviour.
Thursday, June 26, 2008
Monday, May 26, 2008
Web 2.0 - Educational Response
I just stumbled on a online forum on Web 2.0 ( I have provided the link below so that you can take a look later). One of the interesting topic that strike me regarding Educational Response to Web 2.0 (decided to use the same title).
We have grown up attending school, colleges and universities. Through out our education life cycle, there is always teachers or lecturers to explain the concept written in recommended text book (printed). The answers that you provide in the examination script has to be based on the recommended text. The printed text books are "certified" correct by the educational institutions. Is the Wikipedia challenging the traditional way of how we learn or complement our educational process. We do not have the answer now, we need to examine how Wikipedia control the information, is there a way to authenticate the information? Who is responsible for the accuracy of the information. Do we feel more confortable with our recommended printed encyclopedia (now come in digital format as well)?
The Web presents today’s students with a wide range of texts of doubtful or unestablished authenticity; text and contents that we do not have away to authenticate its reliability and accuracy. Do we know how to differentiate the truth from the myth?
On the other hand, can we take it for granted that printed material are reliable source of information. Are all the printed books checked for facts and objectivity? Who is the authority?
I would like say that Internet and Web 2.0 provides the platform for communication and sharing of views and ideas of peoples or organization that provide them. Just like printed books, there is no easy way to verified the information in them. We cannot say that Internet is bad but to argue on how the information is delivered. The problem is not with the Internet.
Follow this link to read more.
(http://www.britannica.com/blogs/2007/06/jabberwiki-the-educational-response-part-i/)
We have grown up attending school, colleges and universities. Through out our education life cycle, there is always teachers or lecturers to explain the concept written in recommended text book (printed). The answers that you provide in the examination script has to be based on the recommended text. The printed text books are "certified" correct by the educational institutions. Is the Wikipedia challenging the traditional way of how we learn or complement our educational process. We do not have the answer now, we need to examine how Wikipedia control the information, is there a way to authenticate the information? Who is responsible for the accuracy of the information. Do we feel more confortable with our recommended printed encyclopedia (now come in digital format as well)?
The Web presents today’s students with a wide range of texts of doubtful or unestablished authenticity; text and contents that we do not have away to authenticate its reliability and accuracy. Do we know how to differentiate the truth from the myth?
On the other hand, can we take it for granted that printed material are reliable source of information. Are all the printed books checked for facts and objectivity? Who is the authority?
I would like say that Internet and Web 2.0 provides the platform for communication and sharing of views and ideas of peoples or organization that provide them. Just like printed books, there is no easy way to verified the information in them. We cannot say that Internet is bad but to argue on how the information is delivered. The problem is not with the Internet.
Follow this link to read more.
(http://www.britannica.com/blogs/2007/06/jabberwiki-the-educational-response-part-i/)
Monday, May 12, 2008
Web 2.0 for Business?
Web 2.0 as I have explained earlier as a new way of using the web. Social networking software like Blogs, Wiki, Tagging are applications classify as Web 2.0.
Some examples are Facebook, Myspace, Squidoo, Wikipedia, Blogger etc. These applications focus on collaboration, communication and networking. These applications provides a platform where users can share informaiton as well as collaborate to create new information like the case of Wikipedia.
One would be very concern about the accuracy of the information posted and peer review is the key to correct any inaccuracy. But we cannot be certain if this due process works well and the result is yet to be seen in the years to come.
We are in the phase of Information Explosion; some much information to digest and all over the place. Mashup is a new technology in the making that aims to combine information from different sources into a integrated tool.
The burning question: Is Web 2.0 ready for business?. One has to be mindful and pay attention to security and confidential issue when Web 2.0 platform is to be implemented in the enterprise. I believe that it is a very useful platform for communication within the enterprise.
We will soon see the shift from open social networks to closed social networks where sensitive information needs to be properly regulated. Members of the networks are invited and contribute contents to the networks.
New business opportunities will emerge to cater for the needs of the members. There will be a shift from free to paying membership as information are now systematically reviewed and corrected from any error.
Some examples are Facebook, Myspace, Squidoo, Wikipedia, Blogger etc. These applications focus on collaboration, communication and networking. These applications provides a platform where users can share informaiton as well as collaborate to create new information like the case of Wikipedia.
One would be very concern about the accuracy of the information posted and peer review is the key to correct any inaccuracy. But we cannot be certain if this due process works well and the result is yet to be seen in the years to come.
We are in the phase of Information Explosion; some much information to digest and all over the place. Mashup is a new technology in the making that aims to combine information from different sources into a integrated tool.
The burning question: Is Web 2.0 ready for business?. One has to be mindful and pay attention to security and confidential issue when Web 2.0 platform is to be implemented in the enterprise. I believe that it is a very useful platform for communication within the enterprise.
We will soon see the shift from open social networks to closed social networks where sensitive information needs to be properly regulated. Members of the networks are invited and contribute contents to the networks.
New business opportunities will emerge to cater for the needs of the members. There will be a shift from free to paying membership as information are now systematically reviewed and corrected from any error.
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